A Miracle called Yegna
A true miracle is happening in Ethiopia. A country that belongs to one of the poorest regions in the world. One in three girls don’t go to school. Furthermore, many girls say they don’t have any friends.
But the miracle is a girl band called Yegna and it aims to create a positive change for these women through storytelling, relatable content and music.
Pop miracle from Ethiopia
The five female band members of Yegna do not only perform pop music hits, but consequently also produce a radio broadcast that invites Ethiopian listeners to discuss women’s issues, including domestic violence and sexual harassment.
It is an initiative by The Girl Effect, a global movement emphasizing the potential for young girls to end poverty for both themselves and the world around them.
The miracle is Yegna
„Yegna is an identity, a way of life… because to change things here for girls, you have to speak to everyone,“ one of the girls says in The Girl Effect’s video entitled „Yegna, The Sound of All of Us.“
In the video, the girl band Yegna explains they write, edit, and star in a radio drama focused on five very different Ethiopian girls. Yet, through their challenges, they come together as a group — and are stronger.
Now, the broadcast of the girl band reaches more than 5 million listeners.
Additionally, they have inspired a following of more than 500 Yegna ambassadors, over 10,000 listening groups, and created partnerships with over 8,000 schools.
In video, the chairwoman of the Amhara Women’s Association says Yegna has helped her learn better ways to raise her daughter.
„We have started a conversation and everyone can join in,“ say the girls of Yegna.
And at the heart of the miracle? It’s music.
Watch the full video below:
Check out the girl band Yegna’s Facebook page for more information.
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